The MODENA story began in the 1960s as one of the first manufacturers of cooking appliances in Northern Italy, a region well-known for its gastronomy, design and technology, being home to important food, automobile, and consumer appliance brands. During the early years, the company focused mainly on manufacturing basic freestanding cookers for various brands under OEM basis. Subsequently in the 1970s, it invested heavily in R&D and product design which led to the introduction of numerous cooker variants. At the same time, with increasing globalization a more export-oriented sales policy took place allowing the company to scale-up rapidly.
With the industrialization shift eastbound, in 1981 the company underwent restructuring among the founders and production progressively shifted to Asia to take advantage of the region’s vast supply chains and rapidly growing markets. A unified brand, MODENA, was adopted by Tomas Jizhar after the beautiful industrial city where it all started. An extensive range of Cooking, Cleaning, and Cooling appliances were progressively introduced to meet the extensive market demands. Supported by an innovative design studio in Italy and R&D centers across Asia, MODENA products are now manufactured in Italy, Turkey, China, India and Indonesia under international product certification and quality management systems.
The vision of the brand is to bring to life beautiful yet simple products for those who strive to create and discover themselves and the world around them. The ever-expanding range of MODENA products, for the use of families at home and professionals in commercial establishments, are engineered with passion to emphasize human experiences. They are designed to be natural extension of human body so when being used they create experiences which cannot be described by words, but only be heard and felt. Incorporating modern European designs and the latest Internet of Things (IoT) technology, MODENA strives each day to innovate products to bring smart interconnectivity to its agile consumers.
The passion to change the world is what drives MODENA every day.